Greene King
Plinkfizz saddles up for Greene King's Hungry Horse
Greene King – one of the UK’s leading brewers and pub retailers – is based in Bury St Edmunds and operates 1,600 pubs across four groups, including the famous Hungry Horse chain of pub restaurants.
During September 2007, the company appointed Plinkfizz to provide marketing and project management support as part of a major re-branding exercise across six of its Hungry Horse establishments.
From external signage and staff uniforms to new points of sale and new menu designs, the brewer wanted to overhaul the entire brand.
Working closely with Greene King’s development team, Plinkfizz devised a strategic plan that would help deliver the new ‘look and feel’ of the chain, and include new innovations like audio visual points of sale and new product introductions.
We also supervised the development of a new website, designed specifically to promote the six new outlets, and generated media coverage around the pub launches.
The six Hungry Horse establishments opened on time and within budget, and included a range of bespoke marketing materials that succeeded in attracting new customers and boosting revenues.
Adam Collett, marketing director for Greene King Destination Pub Co, said: “Faced with the challenge of re-branding our national chain of Hungry Horse pubs, we needed cost-effective consultancy advice we could rely on. Plinkfizz came highly recommended and took the job completely off our hands. Their team of professionals are industry experienced and provided an excellent service, ensuring everything ran smoothly from start to finish. We really couldn’t have done it without them.”