Heywoods
Local estate agency has a mini adventure with Plinkfizz
In February 2007, Plinkfizz developed a direct marketing and advertising campaign on behalf of Heywoods – an estate agency based in Stoke-on-Trent.
The idea was to target people who already had their homes on the property market and to attract new customers including both buyers and sellers.
Plinkfizz designed a range of leaflets which were mailed to more than 450 properties across North Staffordshire and developed a range of advertising to raise the profile of Heywoods, including the branding of a fleet of Mini Coopers.
As a result, our campaign generated nearly £55,000 worth of new business, helping Heywoods to be placed firmly on the estate agency map.