Stoke-on-Trent City Council
Plinkfizz helps to Build Up North Staffordshire
Stoke-on-Trent City Council appointed Plinkfizz to devise a campaign to help launch and support Build Up North Staffordshire – a new scheme designed to encourage the local construction industry to play a key role in the region’s multi million pound regeneration.
We designed and created the brand, developed relevant marketing materials and implemented ongoing PR and advertising to raise the profile of Build Up North Staffordshire and encourage local firms to sign up to the initiative.
Resulting media coverage included a seven minute interview on BBC Radio Stoke, articles within The Sentinel’s main business section and a double page spread in Profit – the region’s key business magazine.
Our campaign helped to secure more than 300 registered users within the first two months of the project launch.