The Money Shop

Plinkfizz lends itself to The Money Shop

The Money Shop is the UK’s leading cheque cashing company and has 250 branches nationwide.

Plinkfizz was commissioned by The Money Shop to carry out market research using a sample of its existing customers.

The Money Shop wanted to get under the skin of its customers to understand their needs and see how they could improve their products and services.

We carried out in-store interviews, omnibus surveys and telephone research to establish how The Money Shop is perceived by its customers.

The research meant that The Money Shop could review its business and find new ways to improve and develop business opportunities.